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So if this adjustment had been done last year, the numbers would have been significantly higher. In 2017, the average ticket price was $8.97. Not to mention, ticket prices vary by year. There's no way to break down the price of IMAX screenings and 3D screenings, or pricing based on region. Average ticket prices are just that, an average. So, for these films, Comscore used the average ticket price for each of those different years and divided them into the gross for each rerelease. Of course, this gets tricky, especially considering so many high-grossing films are rereleased long after their initial debut.įor instance, "Snow White and the Seven Dwarfs" was released in theaters in 1937, 1983, 19. Paul Dergarabedian and his team devised a method wherein they divided the average ticket price for the year a film was released into the film's gross to determine the estimated number of tickets the film would have sold. So, CNBC contacted Comscore, a media measurement and analytics company, to work out how an adjusted figure could be determined.
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Analysts would have to dive into each global market to determine the inflation rate in each country, a task that is nearly impossible considering most films are released in more than 100 markets during their initial run. So, it would be difficult to say with certainty that a film that thrived decades ago would still do so today.Īnother major reason that Hollywood doesn't adjust for inflation is the number of foreign markets films are now released in. Three-hour dramas about the lives of Southerners during the Civil War wouldn't be as popular in 2019 as they were in, say, 1939. The content of movies has also changed drastically. For comparison, Disney's "Endgame" sold around 94.8 million tickets domestically since its release in April.
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Even if you exclude sporting events, concerts and at-home entertainment such as streaming services and video games, just the sheer number of options of what movie to see in theaters is so much larger than 50 years ago.įor that reason, a film like "Gone with the Wind" sold more than 200 million tickets over the course of its initial release and additional seven rereleases in the U.S. There are so many factors behind what makes a movie a box office success and those factors have changed since the earliest days of cinema.įor one, consumers have many more choices of what to spend their money on when it comes to entertainment. “When filmmakers choose to include characters with disabilities, they can help to remove the stigmas that currently exist about interacting with individuals with disabilities.There's a reason the film industry doesn't measure the success of modern movies against those of the past - movie ticket inflation isn't an exact science. “What we see on screen influences how we act in real life,” Appelbaum said. Lauren Appelbaum, of the nonprofit RespectAbility which works to promote disability inclusion in Hollywood, said that increasing portrayals in movies can have a big impact. More than half had a physical disability while 30 percent had a cognitive issue and about 28 percent had a condition affecting communication. Of the characters with disabilities portrayed in films last year, nearly three-quarters were male and 63 percent were white, the report found. It is crucial not to lose sight of these, and other areas, that still need to improve.” It’s the sequel to the 2018 Avengers: Infinity War.
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Released in 2019, this superhero film based on Marvel comics Avengers has grossed a whopping 2.796 billion dollars worldwide to date.
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Specifically, Smith noted, “we saw no substantial improvement in the percentage or representation of LGBTQ characters or characters with disabilities. Coming in at number one on our list of the highest-grossing movies of all time is Avengers: Endgame. There are several arenas where much more growth is needed.” “While we are pleased to see progress in some areas, efforts cannot end here. “In 2018 we saw companies taking steps to ensure that certain groups were included in some of their most notable movies,” said Stacy L. And, the report found no movie depicted people with disabilities in proportion to their actual representation in American society. More than half of the films analyzed - 58 - showed no characters with disabilities at all, the highest level recorded in four years. This is the fourth year that the analysis has factored disability representation, with researchers concluding that “representation of characters with disabilities is still dismal.”